Akhbar-e-Jehan, now in its 42nd year of publication is the largest world wide circulated full colour Urdu weekly magazine. It is a semi literary family magazine which is equally popular amongst all age groups of either sex. It is also the only magazine which is distributed throughout Pakistan, in urban as well as rural areas of all the provinces. Advertisers also automatically tap the lucrative Middle East and Gulf markets as Akhbar-e-Jehan is the largest circulated Urdu Weekly magazine in these countries.